NITCO: Crafting Design-Led, Sustainable Surfaces for Modern India
In a competitive and evolving market, NITCO continues to uphold its 70-year legacy by combining design excellence, technological innovation, and sustainable practices. As a one-stop brand offering tiles, marble, and mosaic, NITCO is redefining the customer experience—both digitally and physically—while meeting the aspirations of today’s architects, designers, and eco-conscious consumers.
As a premium brand in the tile and marble industry, how does NITCO differentiate itself in an increasingly competitive and price-sensitive market?
NITCO is a 70 year old trusted brand in India which has transformed many of the landmark projects across India, from residences to commercial projects NITCO has been a preferred brand by Architects, Projects and the discerning end customer who seeks superior quality and design. NITCO is the only brand with Marble, Mosaic & tiles making it a one stop for all Architects and Project customers. The differentiation which NITCO brings with it is its design expertise and superior quality via its technology and expertise in its product offering and through a professional team and network to serve every customer with the best in class global quality and service,
How are you leveraging digital channels and influencer marketing to connect with new-age customers, architects, and interior designers?
Our category being highly sensory led, sharing images to showcase finish, design, space looks, combinations with a faster outreach, direct connect and quick information sharing and dialogue and collaboration with the design community has made the digital media the easy go to media for new design, architect engagement for the audience to view and get inspired as an when they seek design inspiration or knowledge of where to go and who to connect with in their sales discovery or engagement journey.
What is NITCO’s approach to sustainability in its product design and material sourcing?
At NITCO sustainability is a way of life and a common thread in all our work process, Recently NITCO launched the Natura Collection of tiles which not only is Griha and Green Certified like all NITCO tiles, with SNF France collaboration the manufacturing process uses only recycled water reducing the use of extra energy and using all the green waste in its process. NITCO every waste is treated as an opportunity the mosaic department creates designs from all spare material. NITCO believes it’s a human journey and a natural way to preserve the planet and work with the least human and material waste.
With evolving consumer preferences, how is NITCO reshaping its retail experience both online and offline?
Evolving consumer preference is towards convenience, luxury which is experiential NITCO new age shopping spaces and architect project engagement is trying to leverage AI, design process and connecting customer journeys to make them frictionless.
In what ways you are responding to the surge in demand for sustainable and eco- friendly construction materials in both residential and commercial segments?
Tiles itself is the most sustainable material for construction, the quality of NITCO tiles being antiallergenic, antibacterial, easy to clean, easy to perish leaves no toxic footprint. NITCO is also taking future steps to optimize transportation use, also training and staff awareness internal and with external customers to improve the usage and handling efficiency and reduce wastages.
With the rise of luxury housing and premium commercial interiors, what is your take on expanding designer or high-end product portfolio?
India urban growth is building a large luxury segment who seek the best. The Indian customer like any global customer has the opportunity to choose from a large global offering. At NITCO we serve luxury customers across more than 50 countries, taste and lifestyle of the rich and famous, premium mosaic, exotic marble and curated design and range, NITCO as a brand was always synonymous with Premium Hotels and commercial spaces the portfolio we showcase and curate has largely increased at the Luxury end with a higher surge in this segment.
What strategic role do experience centers and concept stores play in improving brand loyalty for NITCO? A lot, this category is a visual sensory category and also a category where the client seeks design assistance, the experience center allows the architect and project customers to explore new design offering and engage in design creation also customization of designs to best curate a mood board and choose the right surface.