Godrej Appliances grabs passengers’ attention through experiential marketing innovation
Godrej Appliances, part of Godrej & Boyce, enthralls passengers arriving at the bustling Goa International Airport – MOPA with an experiential activation for its latest launch, the Eon Vogue series of nature-inspired wood-finish home appliances. To capture consumers’ attention, Godrej Appliances took an innovative route and engaged with airport passengers waiting to collect their luggage. At […]